I get inside whatever I'm building and make it run better. D2C brands, digital products, and the agency behind them — with my brother. Built lean, on purpose.
I run in-house D2C brands and digital product businesses — and a creative agency — both at the same time, with my brother Harsh.
Harsh handles design and client work. I handle operations, systems, and strategy. The agency is HGX Media. We don't separate cleanly — and that's the point.
I'm not involved in things because I have to be. I get into them because I can usually see something that can work better, cost less, or run without me eventually. Most of what I've built started as a problem I was tired of having.
21. Gurgaon.
These aren't case studies. These are live systems running across our own D2C and digital product businesses — built because existing tools either couldn't handle Indian market nuance or cost too much for a startup to justify.
Today's orders, per-rep performance, goal progress — all live. The team knows exactly where they stand. No manual updates, no end-of-day surprises.
Shopify tells you orders. This tells you what's actually happening. COD vs prepaid split, real delivery rates, cancel breakdowns by type, upsell tracking — built for Indian D2C where the nuance is. Foreign tools miss it. Indian tools cost too much. This runs on Sheets.
Shopify's numbers never just add up. Upsells, replacements, partials — this system resolves every order cluster into one clean table that finance and ops both trust.
Built after we caught our own team inflating sales. Every completed order needs a payment record. No Razorpay ID, but marked complete? Flagged. Senior reviews daily. Nothing explains itself — someone has to.
We build with whatever the project actually needs. Not what's trending.
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